The Project • Nandos is a global chain of about 1,000 awesome chicken restaurants • Nandos is a much loved brand globally with millions of Twitter and Facebook fans • The idea was to create an extra special sweater for celebrity fans, influencers and customers
The Sweater • We worked with Nandos to develop a bespoke Nandos Christmas Sweater • Amazing retro design, high quality crew neck
The campaign • Nandos distributed the sweater to celebrity fans and influencers • A competition was also run on various social media channels to win a Nandos Christmas Sweater
The results • The reaction was crazy • Celebrities uploaded pics through various social media channels with lots of love for Nandos • A reality TV star from the UK (Joey Essex) tweeted about the sweater and it trended No. 1 globally on Twitter • There was a frenzy from Nandos fans as customers tried to get their hands on this exclusive sweater • This all created huge publicity for Nandos with the sweater featured throughout social media, newspapers, magazines and websites around the world