The Project • Nickelodeon was looking for a fun way to thank media for support during the year • The Nick team really wanted a brilliant Spongebob Christmas Jumper • They created a brilliant and very detailed character design that needed to be included in the Christmas Sweater • While another company had committed to do the sweater, there many issues and they had been unable to complete it. Nickelodeon asked us to help make Spongebob a sweater
The Sweater • The Spongebob design was lots of fun and incredibly detailed • Our team worked hard in a short timeline to create an amazing sweater incorporating the brilliant SpongeBob design
The campaign • Nickelodeon distributed the sweater to their presenters and influencers the team had worked with during the year
The results • The reaction was brilliant – everyone loved the jumper • There was a huge level of engagement throughout the social media channels and SpongeBob got lots of love